Full 2025 Summit Agenda Coming Soon!
This is the general format we will follow.
August 20
Lunch - Catered Lunch
We will be catering in lunch for attendees that have arrived.
Afternoon - Workshops
We will host a series of interactive webinars for attendees to get hands on instruction in various market research topics.
Evening - Opening Reception
This reception will be hosted by Insights Association, the UGA Masters of Marketing Research Program, and our sponsor Lynx Research for all attendees and include hors d'oeuvres, drinks, and fun!
August 21
Early Morning - Breakfast
We will be catering in breakfast.
Morning - Morning Sessions
We will hold a number of sessions with speakers/panels about the future of the insights industry covering such topics as synthetic data, UX/CX crossover, practical applications of research needs, other industry connections, and more. There will be a snack break as well.
Mid-day - Lunch
We will be catering in lunch.
Afternoon - Afternoon Sessions
We will hold a number of sessions with speakers/panels about the future of the insights industry covering such topics as synthetic data, UX/CX crossover, practical applications of research needs, other industry connections, and more. There will be a snack break as well.
Evening - MMR Night
This will be a self pay event after the sessions end planned by Insights Association South Atlantic and the UGA Masters of Marketing Research program to allow opportunities for further networking for those remaining in town.